Growth trough collaboration

Twitter did it on South By Southwest, Facebook through Harward.
What all successful social communities has in common is that they in the beginning focused on winning traction in a very specific network or niche. For any social app or platform, it is better to have 1.000 active users in a single network like a university, than 1.000 users spread over a whole city.
The core of the strategy here presented is to get access to large member- and customer networks where the network owner does the customer acquisition job for us.

The working for this strategy is “Growth through collaboration”.